Social Media: The New Political Playground
Recent elections have confirmed a fundamental trend: the political battle is now fought on timelines..
Parties have realized that a well-crafted clip or a viral phrase can sometimes be more valuable than a meeting.
Elected officials are now turning to TikTok, YouTube, and X to humanize their image and reach young people.
This approach inspires contrasting reactions: some see it as a democratic modernization, while others call it a 'politics of buzz.'
TikTok: The Engine of Politics 2.0
On TikTok, Moroccan political content now exceeds 50 million total views..
Young activists are publishing short formats explaining laws, critiquing decisions, or defending their parties with humor and creativity.
"The Moroccan citizen wants to understand, not listen to a two-hour speech," explains a digital strategist based in Rabat.
This digital shift brings politics closer to everyday life, but it also raises concerns about a drift towards excessive simplification of debates.
The Invisible Communicators
Behind every popular elected official on X or TikTok, there is a team of young digital communication experts : writers, editors, graphic designers, community managers.
These 2.0 ‘spin doctors’ craft the image of a connected political generation, where staging and virality take precedence over substance.
Moroccan political marketing has become professionalized: coordinated campaigns, planned hashtags, collaborations with influencers… the tools of the private sector are now entering the public sphere.
The Politics of Likes?
While social media allows for greater interactivity, it also fosters polarization.
Political debates often become emotional, amplified by algorithms.
But they also reflect a reality: Moroccan youth are participating, commenting, engaging.And even if the dialogue is imperfect, it now exists where it was once inaudible..
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Sources: TelQuel, Political Digital Observatory, Chronexium DataLab
